Company case study
Cool Towel
Cool Towel is a cooling neck towel designed to provide relief from heat during sports and other activities. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "696: This 15-Year Old is Running a $100,000 Business From His Bedroom" (aired September 11, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 696: This 15-Year Old is Running a $100,000 Business From His Bedroom |
| Aired | September 11, 2025 |
| Revenue and traction | The business is projected to generate $100,000 in revenue, with a profit margin of approximately 20%. The initial production cost was about £3 per unit, selling for £8. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
696: This 15-Year Old is Running a $100,000 Business From His Bedroom · aired September 11, 2025 · hosted by Nick Loper
Why it works
The business capitalizes on a personal pain point, offering an innovative solution that was not widely available in the market. The product's branding and effective marketing strategies, including user-generated content on TikTok, have helped it resonate with consumers.
Founding story
The idea originated from the founder's personal experience of discomfort during sports. At age 13, he created a prototype with the help of his grandmother and later sourced production through Alibaba.
The playbook
Key strategies include leveraging social media for organic traffic, utilizing user-generated content for marketing, and maintaining a strong brand presence. The founder emphasizes resilience and learning from previous business failures.
Also mentioned
The business has faced challenges with inventory management and cash flow but has adapted by utilizing TikTok shop for sales and scaling production as demand increases.