Company case study
Divorce Products
Divorce Products is a business focused on providing resources, such as eBooks and toolkits, to individuals going through a divorce. It came up on Koerner Office, hosted by Chris Koerner, in the episode "How to Start a $20K/Month Business Selling to Lawyers⏐Ep. #241" (aired October 31, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | How to Start a $20K/Month Business Selling to Lawyers⏐Ep. #241 |
| Aired | October 31, 2025 |
| Revenue and traction | The eBook is priced at $29, with an additional negotiation training toolkit offered for $17, which increases the average order value to around $42. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How to Start a $20K/Month Business Selling to Lawyers⏐Ep. #241 · aired October 31, 2025 · hosted by Chris Koerner
Why it works
It addresses a significant emotional and financial pain point for many people, offering them guidance and practical tools to navigate their divorce.
Founding story
The idea originated from observing the high divorce rates and the lack of accessible resources outside of traditional divorce attorneys.
The playbook
Utilizing Facebook ads for broad targeting to drive traffic to the sales funnel, offering upsells to increase average order value, and leveraging data from customer interactions to refine targeting.
Also mentioned
The business also considers a referral model to collaborate with lawyers, potentially earning a significant fee for each lead that converts.