Company case study
Doddy4Running
Doddy4Running is a business that sells Disney-inspired skirts targeted at runners who are fans of Disney, particularly in the niche of runDisney events. It came up on The Side Hustle Show, hosted by Nick Loper, in the episode "702: I Turned My Disney-Inspired Running Skirts into a Profitable Side Hustle and a $120,000 Exit" (aired October 16, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 702: I Turned My Disney-Inspired Running Skirts into a Profitable Side Hustle and a $120,000 Exit |
| Aired | October 16, 2025 |
| Revenue and traction | Achieved a six-figure quarter in sales in 2021, with initial skirt prices around $69, which have since increased to around $130 due to rising material and production costs. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
702: I Turned My Disney-Inspired Running Skirts into a Profitable Side Hustle and a $120,000 Exit · aired October 16, 2025 · hosted by Nick Loper
Why it works
The business taps into the unique intersection of running and Disney fandom, creating a product that resonates with both communities. The return of in-person races post-COVID also boosted demand significantly.
Founding story
Founded in 2015 when Samantha Hamilton, inspired by a custom skirt made by her mother, decided to explore the idea of selling handmade skirts after receiving positive feedback at races.
The playbook
Utilized grassroots marketing, social media promotion, and the creation of a community of brand ambassadors. Initially sold products through Etsy and later transitioned to Shopify.
Also mentioned
The business emphasized locally sourced production by partnering with independent seamstresses in the USA, which helped maintain quality and support local employment.