Company case study
Kohler
Kohler is a well-known manufacturer of plumbing products and fixtures for residential and commercial use. It came up on Koerner Office, hosted by Chris Koerner, in the episode "Don’t Sleep on This Specific $0-to-Millions Reselling Strategy | Ep. # 156" (aired April 14, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Don’t Sleep on This Specific $0-to-Millions Reselling Strategy | Ep. # 156 |
| Aired | April 14, 2025 |
| Revenue and traction | An auction for Kohler products sold for $500, which had an estimated retail value of $23,988. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Don’t Sleep on This Specific $0-to-Millions Reselling Strategy | Ep. # 156 · aired April 14, 2025 · hosted by Chris Koerner
Why it works
Kohler's brand recognition and quality products create a steady demand, while liquidation opportunities allow resellers to acquire inventory at significant discounts.
The playbook
Resellers can purchase Kohler products in liquidation and sell to home improvement professionals at a fraction of retail prices.
Also mentioned
Shannon emphasized the value of understanding customer needs in the home improvement sector to maximize sales potential.
Why this works now (our analysis)
Kohler's participation in liquidation auctions allows resellers to acquire high-quality plumbing products at steep discounts. By utilizing platforms like Liquidation.com, resellers can tap into a market where a recent auction sold Kohler products for $500 against an estimated retail value of $23,988. A significant risk for this business model is the variability in auction inventory; not every auction guarantees desirable products, which can lead to unpredictable revenue streams.