Company case study
Memory Magnets Co.
Memory Magnets Co. is a business that creates and sells custom photo magnets, primarily for events such as weddings, markets, and parties. It came up on Koerner Office, hosted by Chris Koerner, in the episode "She Makes $100K/Month Selling Magnets⏐Ep. #280" (aired March 6, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | She Makes $100K/Month Selling Magnets⏐Ep. #280 |
| Aired | March 6, 2026 |
| Revenue and traction | In their first full year, the business made $1.63 million in revenue with a profit margin of approximately 30% to 40%. In February, they achieved $104,000 in revenue, and their best month reached $233,000. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
She Makes $100K/Month Selling Magnets⏐Ep. #280 · aired March 6, 2026 · hosted by Chris Koerner
Why it works
The business effectively taps into the emotional aspect of preserving memories in a tangible form. By offering a unique product that is both affordable and personal, it appeals to a wide audience, especially at events where guests want to take home souvenirs.
Founding story
Saraya, the founder, started the business with under $1,000 when she and her husband were struggling financially. After a car accident and the birth of their daughter, she sought a way to earn money from home, leading her to discover the market for photo magnets.
The playbook
Key strategies include engaging in local markets to build community connections, utilizing social media for marketing, and creating a reliable product through research and development of better machines for production.
Also mentioned
The business also engages in wedding services, allowing guests to receive magnets on the spot, enhancing the experience and providing couples with a unique offering for their guests. They have plans to develop software to streamline the photo upload process during events.