Company case study · 2 podcast episodes
Native
Native is a personal care brand that offers natural deodorants and other personal hygiene products. It came up on 2 podcast episodes (My First Million, Koerner Office) between November 17, 2025 and May 13, 2026. As told on the show: Sold for $100 million to Procter & Gamble; now positioned as a best-selling product in major retailers.
At a glance
| Discussed on | 2 episodes: My First Million, Koerner Office |
|---|---|
| First and latest | November 17, 2025 to May 13, 2026 |
| Revenue and traction | Sold for $100 million to Procter & Gamble; now positioned as a best-selling product in major retailers. |
| Category | E-commerce |
Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.
What My First Million said
How to manufacture a billionaire childhood · aired May 13, 2026 · hosted by Sam Parr and Shaan Puri
Why it works
The brand successfully transitioned from a small startup to a major player in the market by focusing on product quality and effective marketing strategies.
Revenue and traction
Sold for $100 million to Procter & Gamble; now positioned as a best-selling product in major retailers.
Founding story
Founded by Moise, who started by rebranding a successful Etsy product and grew the company through grassroots marketing efforts.
The playbook
Utilizing customer feedback for product development and scaling operations as demand increased.
Also mentioned
Native's journey reflects the potential for small brands to grow significantly through strategic marketing and product innovation.
What Koerner Office said
8 Untapped Business Ideas You Can Start This Weekend ⏐Ep. #248 · aired November 17, 2025 · hosted by Chris Koerner
Why it works
Native identified a growing consumer trend towards natural health products, particularly in the deodorant category, and effectively marketed their product.
Revenue and traction
Sold for $100 million in nine months to Procter & Gamble.
Founding story
The founder observed best-selling products on Etsy and decided to create a similar product himself.
The playbook
Utilizing successful online marketing strategies, including Facebook ads, and leveraging trending consumer interests.
Also mentioned
Native's rapid growth highlights the potential for niche products in the health and wellness sector.