Company case study
Oxford Frozen Foods
Oxford Frozen Foods is a company that controls a significant portion of the global supply of blueberries and produces various frozen food items. It came up on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The man who made a billion off blueberries" (aired September 12, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The man who made a billion off blueberries |
| Aired | September 12, 2025 |
| Revenue and traction | Controls about 40-50% of the global supply of blueberries, producing approximately 70 million pounds of blueberries annually. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
The man who made a billion off blueberries · aired September 12, 2025 · hosted by Sam Parr and Shaan Puri
Why it works
The business model is successful due to its focus on building a cooperative spirit among local blueberry farmers and diversifying into other food products to mitigate risks.
Founding story
John Bragg, the founder, started by picking blueberries at a young age, then established his own blueberry farm. After encountering a market crash, he pivoted to create a packaging and freezing plant with the help of other farmers.
The playbook
Focus on collaboration with other farmers, diversification into other food products, and innovative technology to improve harvesting efficiency.
Also mentioned
The company also produces other frozen food items like onion rings and mozzarella sticks, reflecting its adaptability in the food industry.