Company case study
Printivity
Printivity is a print-on-demand service that provides printing solutions for various products, including books. It came up on Koerner Office, hosted by Chris Koerner, in the episode "How to Start a $20K/Month Business Selling to Lawyers⏐Ep. #241" (aired October 31, 2025). As told on the show: The entrepreneur ordered 300 copies of a book at approximately $6 each.
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | How to Start a $20K/Month Business Selling to Lawyers⏐Ep. #241 |
| Aired | October 31, 2025 |
| Revenue and traction | The entrepreneur ordered 300 copies of a book at approximately $6 each. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
How to Start a $20K/Month Business Selling to Lawyers⏐Ep. #241 · aired October 31, 2025 · hosted by Chris Koerner
Why it works
It offers a cost-effective way to print physical copies of books without the need for large upfront investments.
The playbook
Using Printivity allows the entrepreneur to test the market with physical products while managing costs effectively.
Also mentioned
The service is positioned as a solution for those looking to print products on demand without significant financial risk.
Why this works now (our analysis)
Most self-published authors underestimate demand for print copies. Printivity capitalizes on the shift toward print-on-demand technology, allowing authors to print small batches without hefty upfront costs. The founder generated initial revenue by selling books through niche platforms like Etsy, where creators seek unique products. A potential challenge is the reliance on third-party printing partners, which can lead to variability in quality and fulfillment times, impacting customer satisfaction.