Company case study
Shelf Dude
Shelf Dude is a business that sells custom garage shelves designed to organize and store black and yellow totes commonly found in big box stores. It came up on Koerner Office, hosted by Chris Koerner, in the episode "Making $15k/Month Selling Simple Garage Shelves⏐Ep. #250" (aired November 21, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Making $15k/Month Selling Simple Garage Shelves⏐Ep. #250 |
| Aired | November 21, 2025 |
| Revenue and traction | The business generates approximately $15,000 a month in net profit, charging around $40 per shelving space. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
Making $15k/Month Selling Simple Garage Shelves⏐Ep. #250 · aired November 21, 2025 · hosted by Chris Koerner
Why it works
The business effectively addresses a common problem of garage disorganization, providing a simple and efficient solution that enhances accessibility and convenience for customers.
Founding story
The idea for Shelf Dude originated when the founder's wife saw a similar design online and suggested he make one for their garage. After experiencing the relief from a more organized space, he decided to sell the shelves to help finance his MBA program.
The playbook
Key strategies include leveraging Facebook Marketplace for sales, utilizing organic traffic to promote listings, and providing high-quality photos that showcase before-and-after garage organization.
Also mentioned
The business has transitioned to include an installer network and offers online courses to teach others how to replicate his success in shelving and organization.