Company case study · 2 podcast episodes

Simple Modern

Simple Modern is a company that creates drinkware and accessories, often seen at sporting events where they engage with fans. It came up on 2 podcast episodes (My First Million) between June 23, 2025 and December 8, 2025. As told on the show: $200 million a year in revenue, with $50 million a year in profit.

At a glance

Simple Modern at a glance
Discussed on2 episodes: My First Million
First and latestJune 23, 2025 to December 8, 2025
Revenue and traction$200 million a year in revenue, with $50 million a year in profit.
CategoryE-commerce

Figures and claims are as told on the episodes, summarized from the transcript. Check the date: they describe the company at the time it aired.

What My First Million said

How to actually hit your goals in 2026 · aired December 8, 2025 · hosted by Sam Parr and Shaan Puri

Why it works

The company's focus on quality and value for customers has led to strong demand and brand loyalty.

Revenue and traction

$200 million a year in revenue, with $50 million a year in profit.

Founding story

Founded by Mike Beckham, who has a personal philosophy about giving back and balancing wealth with generosity.

The playbook

Mike Beckham emphasizes the importance of giving back to the community and managing personal finances wisely to support charitable efforts.

Also mentioned

Mike Beckham gives away a significant portion of his income to charity, which he believes helps mitigate feelings of greed.

What My First Million said

I talk to Ben about creating luck, his barbell method, plus 6 half-baked business ideas · aired June 23, 2025 · hosted by Sam Parr and Shaan Puri

Why it works

The brand focuses on high-quality products that cater to active lifestyles, resonating with consumers who prioritize functionality and aesthetics.

The playbook

Engages with customers at events, building a community around their products and enhancing brand loyalty.

Also mentioned

The brand was recognized during a game where one of the podcast hosts saw a friend, Mike Beckham, sitting courtside with their products.

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