Company case study
That's Great News
That's Great News is a company that provides personalized plaques featuring articles where individuals have been mentioned, particularly in alumni magazines. It came up on Koerner Office, hosted by Chris Koerner, in the episode "If People Pay for This, Your Idea Will Work Too | Ep. #174" (aired May 26, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | If People Pay for This, Your Idea Will Work Too | Ep. #174 |
| Aired | May 26, 2025 |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
If People Pay for This, Your Idea Will Work Too | Ep. #174 · aired May 26, 2025 · hosted by Chris Koerner
Why it works
It capitalizes on people's pride in their accomplishments and the desire to commemorate significant moments.
The playbook
Targeting individuals who have recently been featured in publications to offer them commemorative plaques.
Also mentioned
The company has been operational since 2003, indicating a stable business model.
Why this works now (our analysis)
Alumni who want to celebrate their achievements often seek tangible reminders of their accomplishments. That's Great News utilizes a print-on-demand service to produce personalized plaques featuring articles from alumni magazines, making it easy for customers to order unique commemorative items. The company could generate initial revenue by promoting its products through targeted ads on Facebook groups dedicated to alumni networks. A key risk involves the reliance on print suppliers; any disruption in their operations could delay orders and affect customer satisfaction.