Company case study
Watch Reselling Business
Watch Reselling Business is a business that focuses on buying watches in bulk and reselling them at a profit. It came up on Koerner Office, hosted by Chris Koerner, in the episode "This Episode Will Change How You Think About Money | Ep. #159" (aired April 21, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | This Episode Will Change How You Think About Money | Ep. #159 |
| Aired | April 21, 2025 |
| Revenue and traction | The speaker mentioned doing $15 million in sales through the watch business. |
| Category | E-commerce |
Figures and claims are as told on the episode, summarized from the transcript. Check the date: they describe the company at the time it aired.
What the episode said
This Episode Will Change How You Think About Money | Ep. #159 · aired April 21, 2025 · hosted by Chris Koerner
Why it works
Building relationships with sellers allows for bulk purchases, which can lead to significant profits when reselling.
Founding story
Started by purchasing a large load of watches when no one else would talk to him, leading to a partnership based on credibility.
The playbook
Undersell and over-deliver, focusing on building trust with buyers and sellers.
Also mentioned
Credibility and relationships in the industry were key to securing deals.
Why this works now (our analysis)
Most watch resellers ignore the power of personal connections in sourcing inventory. The founder established credibility by purchasing a large load of watches when others hesitated, allowing him to build relationships with sellers for bulk buying. He effectively utilized niche platforms like Chrono24 to reach targeted buyers, generating significant revenue through direct sales. This business faces the constraint of high capital requirements for initial inventory purchases, which can limit growth if not managed carefully.