Business idea · Marketplace
TikTok Live Selling Platform
TikTok Live Selling Platform is a platform that specializes in live selling events on TikTok, allowing sellers to showcase their products in real-time and engage directly with potential buyers. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "He Copied My Episode With $70. Now He Does $15K/Month - Ep. #351" (aired November 10, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | He Copied My Episode With $70. Now He Does $15K/Month - Ep. #351 |
| Aired | November 10, 2026 |
| Category | Marketplace |
| Real companies on the episode | eBay, TikTok Live, Facebook Marketplace, Cocoa Deals, Mindy's Book Reselling, Public Surplus |
The problem it solves
Many sellers lack the knowledge or resources to effectively market their products through live video, which can lead to missed sales opportunities.
How it makes money
Commission-based model where the platform takes a percentage of sales made during live events, or subscription fees for sellers to access premium features.
Skills you need
Video production skills, social media marketing expertise, and knowledge of e-commerce.
The market, and why this works now
E-commerce sellers with less than $500,000 in annual revenue often struggle to leverage live video for product promotion. TikTok's algorithm currently favors live content, enhancing visibility for sellers who engage directly with viewers. Initial revenue can come from partnering with sellers on the Shopify App Store, where the platform can offer tailored live event packages. A significant challenge in the first year will be managing customer acquisition costs, as converting sellers to the platform may require extensive outreach and education on effective live selling techniques.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- eBay
An online auction and shopping website where people buy and sell new and used items.
- TikTok Live
A live streaming feature within the TikTok platform that allows users to sell products directly to viewers in real-time.
- Facebook Marketplace
An online platform for individuals to buy and sell goods locally.
- Cocoa Deals
A reselling business that utilizes TikTok for selling various items, including food and other products.
- Mindy's Book Reselling
A business model where individuals buy pallets of books at low prices and resell them for a profit.
- Public Surplus
An online auction platform where government agencies sell surplus items, including technology and equipment.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: He Copied My Episode With $70. Now He Does $15K/Month - Ep. #351
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.