Business idea · Agency
Online Estate Sale Marketing Platform
Online Estate Sale Marketing Platform is a platform that facilitates online marketing and sales for estate liquidations, offering services like website creation and digital marketing support to estate sale businesses. It was pitched on Koerner Office in the episode "$25K/Weekend Business You Can Start With No Money - Ep. #324" (aired August 7, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | $25K/Weekend Business You Can Start With No Money - Ep. #324 |
| Aired | August 7, 2026 |
| Category | Agency |
| Real companies on the episode | EstateSales.net, Estate Sale Biz, Furnish Finder, Antique Store Booth, Flipping Couches, Blue Moon Estate Sales |
The problem it solves
This business addresses the difficulty many estate sale companies face in reaching potential buyers and conducting effective online sales, especially in a digital-first market.
How it makes money
Revenue can be generated through subscription fees for service access, one-time charges for website setup, or a commission on sales made through the platform.
Skills you need
Skills in web development, digital marketing, and customer support are essential for running this type of business.
The market, and why this works now
Shopify's 2024 app-revenue policy allows for easier integration of third-party services, making it an opportune time to launch an online estate sale marketing platform. The first revenue move could involve targeting the r/Antiques subreddit to attract estate sale companies looking to expand their online presence. A constraint in the first year will be the capital required for effective digital marketing campaigns, as initial customer acquisition costs may exceed revenue from subscriptions and sales commissions.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- EstateSales.net
A service that lists upcoming estate sales, allowing consumers to find sales in their area while providing estate sale companies a platform to advertise their events.
- Estate Sale Biz
A business that helps individuals start their own estate sale companies by providing website design and training.
- Furnish Finder
A platform connecting landlords with tenants looking for furnished rentals, particularly suited for mid-term stays.
- Antique Store Booth
A space within an antique store where individuals can sell collectibles and vintage items.
- Flipping Couches
A resource for starting an estate sale company and transitioning into real estate, as described by the podcast host.
- Blue Moon Estate Sales
A franchise that provides estate sale services, offering leads, training, and resources to those looking to start an estate sale business.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: $25K/Weekend Business You Can Start With No Money - Ep. #324
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.