Business idea · Agency
Land Marketing Agency
Land Marketing Agency: Start a marketing agency focused specifically on helping land sellers reach potential buyers through targeted online campaigns and branding strategies. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "$532K in One Month Selling Land They Didn't Own - Ep. #308" (aired June 12, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | $532K in One Month Selling Land They Didn't Own - Ep. #308 |
| Aired | June 12, 2026 |
| Category | Agency |
| Real companies on the episode | Land Portal, Open Door, RBI Print Mail, TruePeopleSearch, Zillow, Jackson and Carson's Land Flipping Business |
The problem it solves
Land sellers often lack the marketing expertise to effectively promote their properties, resulting in longer selling times and lower prices.
How it makes money
Service-based model charging clients a fee for campaign management and marketing services.
Skills you need
Digital marketing, content creation, SEO, and a strong understanding of real estate markets.
The market, and why this works now
Zillow's recent launch of its Land Listings feature enables sellers to showcase properties directly to a wider audience. A first-revenue move could involve promoting services through Inman, a leading real estate news source, to attract land sellers in need of marketing assistance. A significant constraint in the first year will be the high customer acquisition cost due to the need for extensive outreach and education to establish credibility in a niche market.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Land Portal
A platform that provides information on land ownership and helps in sourcing leads for land deals.
- Open Door
A company that engages in home buying and selling at scale.
- RBI Print Mail
A service that assists with direct mail marketing for real estate businesses.
- TruePeopleSearch
A website that provides contact information for individuals, including property owners.
- Zillow
A real estate marketplace that provides information on homes for sale, including their estimated values.
- Jackson and Carson's Land Flipping Business
A real estate wholesaling business focused on flipping raw land by connecting sellers with builders without purchasing the land themselves.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: $532K in One Month Selling Land They Didn't Own - Ep. #308
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.