Business idea · Agency
Humor in Business Initiative
Humor in Business Initiative is a consultancy that helps businesses integrate humor into their branding and communication strategies to improve customer engagement and employee morale. The initiative would provide workshops and resources on using humor effectively. It was pitched on My First Million in the episode "We found the internet's best sales advice" (aired August 4, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | We found the internet's best sales advice |
| Aired | August 4, 2026 |
| Category | Agency |
| Real companies on the episode | United Hatsala, Magic, GLG |
The problem it solves
Businesses often struggle with stiff communication and branding that fails to connect with audiences. This consultancy would help them leverage humor to create more relatable and engaging interactions.
How it makes money
Service-based model charging for workshops, consulting sessions, and branded content creation.
Skills you need
Communication skills, marketing expertise, content creation, and a sense of humor.
The market, and why this works now
LinkedIn's new algorithm prioritizes engaging content, making it an ideal platform for businesses to showcase humor in their branding. The consultancy could generate initial revenue by offering workshops directly through LinkedIn Events, targeting marketing professionals. A significant constraint in the first year will be the high cost of acquiring clients through paid ads on LinkedIn, which may lead to a longer customer acquisition cost payback period than anticipated.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- United Hatsala
A nonprofit organization that provides volunteer emergency medical services in Israel.
- Magic
A collectible card game created by mathematician Richard Garfield, where players use decks of cards to battle against each other.
- GLG
An expert network that connects clients with industry experts for insights and information.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: We found the internet's best sales advice
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.