Business idea · Physical-Services
Aura Photography Equipment Rental
Aura Photography Equipment Rental: This business would provide rental services for the specialized equipment needed for aura photography, making it accessible for practitioners who want to offer the service without a large initial investment. It was pitched on The Side Hustle Show in the episode "707: $70k on the Side in 6 Months with Aura Photography" (aired November 13, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 707: $70k on the Side in 6 Months with Aura Photography |
| Aired | November 13, 2025 |
| Category | Physical-Services |
| Real companies on the episode | Stripe, Soma Lumin, Square, SomaLumin, Mint Mobile, Gusto |
The problem it solves
It solves the barrier of entry for new practitioners who may lack the financial resources to purchase expensive equipment upfront, allowing them to start their business more easily.
How it makes money
The business could operate on a rental fee basis, charging clients for the duration of the rental period, along with optional training and support services.
Skills you need
Skills required include equipment maintenance, customer service, marketing, and knowledge of photography.
The market, and why this works now
Increased interest in holistic wellness and alternative therapies has led to more practitioners seeking unique services like aura photography. A strong first-revenue move could involve listing rental services on platforms like Craigslist or local Facebook groups, targeting wellness communities. One risk is the initial capital needed to acquire and maintain the specialized equipment, which may take time to recoup through rental fees.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Stripe
An online payment processing platform for internet businesses, enabling them to accept payments and manage transactions.
- Soma Lumin
Soma Lumin offers aura photography portraits that visualize a person's energy field, charging $44 per session.
- Square
A financial services, merchant services aggregator, and mobile payment company that provides tools for businesses to handle transactions.
- SomaLumin
A business that offers aura photography sessions and licenses its photography software to other practitioners.
- Mint Mobile
A mobile virtual network operator that offers affordable prepaid wireless plans without contracts or hidden fees.
- Gusto
Gusto is an online payroll and benefits software designed for small businesses, offering services like automatic payroll tax filing, direct deposits, health benefits, and more.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 707: $70k on the Side in 6 Months with Aura Photography
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.