Business idea · E-commerce
Customized Event Packages
Customized Event Packages: Creating personalized aura photography packages for events such as weddings or parties, where guests receive their aura portraits as unique keepsakes. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "707: $70k on the Side in 6 Months with Aura Photography" (aired November 13, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 707: $70k on the Side in 6 Months with Aura Photography |
| Aired | November 13, 2025 |
| Category | E-commerce |
| Real companies on the episode | Stripe, Soma Lumin, Square, SomaLumin, Mint Mobile, Gusto |
The problem it solves
Event planners often seek unique experiences to enhance their events. Customized packages provide an engaging activity that adds value to their offerings.
How it makes money
Packages can be sold at a premium price, especially for larger events, allowing for higher profit margins.
Skills you need
Event planning, marketing, customer service, and photography skills are necessary to effectively execute this idea.
The market, and why this works now
The rise of experiential marketing, where brands create memorable interactions, makes customized aura photography packages appealing to event planners seeking unique offerings. A viable first-revenue move could involve partnering with local wedding venues listed in a city's chamber-of-commerce directory to promote these packages. One constraint to consider is the initial capital required for high-quality photography equipment and marketing materials, which may impact cash flow in the early stages.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Stripe
An online payment processing platform for internet businesses, enabling them to accept payments and manage transactions.
- Soma Lumin
Soma Lumin offers aura photography portraits that visualize a person's energy field, charging $44 per session.
- Square
A financial services, merchant services aggregator, and mobile payment company that provides tools for businesses to handle transactions.
- SomaLumin
A business that offers aura photography sessions and licenses its photography software to other practitioners.
- Mint Mobile
A mobile virtual network operator that offers affordable prepaid wireless plans without contracts or hidden fees.
- Gusto
Gusto is an online payroll and benefits software designed for small businesses, offering services like automatic payroll tax filing, direct deposits, health benefits, and more.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 707: $70k on the Side in 6 Months with Aura Photography
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.