Business idea · Physical-Services
Aura Photography Experience
Aura Photography Experience is a mobile photography service that captures and visualizes individuals' energy fields through modern technology, providing customers with unique aura portraits and videos. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "707: $70k on the Side in 6 Months with Aura Photography" (aired November 13, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 707: $70k on the Side in 6 Months with Aura Photography |
| Aired | November 13, 2025 |
| Category | Physical-Services |
| Real companies on the episode | Stripe, Soma Lumin, Square, SomaLumin, Mint Mobile, Gusto |
The problem it solves
Many people struggle with self-esteem and self-image, often feeling disconnected from their true selves. This business offers a fun and engaging experience that helps individuals feel seen and valued.
How it makes money
The business operates on a one-time purchase model, charging around $44 per session, with potential for sliding scale pricing and revenue sharing at events.
Skills you need
Skills needed include photography, customer service, basic graphic design for marketing materials, and knowledge of social media marketing.
The market, and why this works now
The rise of interest in wellness and self-exploration has created a market for unique experiences like aura photography. Founders can generate initial revenue by promoting services through local wellness events listed in community directories, reaching potential customers directly. However, the business may face challenges related to customer acquisition costs, particularly in a niche market where awareness and understanding of aura photography are limited.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Stripe
An online payment processing platform for internet businesses, enabling them to accept payments and manage transactions.
- Soma Lumin
Soma Lumin offers aura photography portraits that visualize a person's energy field, charging $44 per session.
- Square
A financial services, merchant services aggregator, and mobile payment company that provides tools for businesses to handle transactions.
- SomaLumin
A business that offers aura photography sessions and licenses its photography software to other practitioners.
- Mint Mobile
A mobile virtual network operator that offers affordable prepaid wireless plans without contracts or hidden fees.
- Gusto
Gusto is an online payroll and benefits software designed for small businesses, offering services like automatic payroll tax filing, direct deposits, health benefits, and more.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 707: $70k on the Side in 6 Months with Aura Photography
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.