Business idea · Agency
Automated Surrogacy Recruitment
Automated Surrogacy Recruitment is a technology-driven solution to automate the recruitment process of surrogates, utilizing online platforms and social media to reach potential candidates and streamline the onboarding process. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "$10M Business ideas w/ The Most Interesting Guy In Tech" (aired November 26, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | $10M Business ideas w/ The Most Interesting Guy In Tech |
| Aired | November 26, 2025 |
| Category | Agency |
| Real companies on the episode | DeepLon, Thistle, Hone, Catalyst, Coinbase, Whatnot |
The problem it solves
Current surrogacy agencies rely heavily on word-of-mouth and manual processes for recruiting surrogates, which limits the pool of available carriers. Automation can expand reach and improve efficiency.
How it makes money
Subscription or service fee model for agencies looking to utilize the recruitment tool, possibly supplemented by a success fee per match.
Skills you need
Digital marketing, data analytics, software development, understanding of surrogacy laws, and human resources management.
The market, and why this works now
Online platforms like Facebook and Instagram have shifted user behavior, making it easier to target potential surrogates through tailored ads and community groups. A solid initial revenue strategy involves listing the recruitment tool on platforms like G2 or Capterra, where agencies seek software solutions. However, reliance on these platforms means navigating their algorithms and changes, which can impact visibility and user acquisition costs.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- DeepLon
A company that helps lawn care companies generate quotes using satellite imagery and AI.
- Thistle
A food delivery business that has grown to over $100 million in annual revenue.
- Hone
A health and wellness company that specializes in testosterone replacement therapy and related treatments.
- Catalyst
Catalyst is a fitness company that offers electronic muscle stimulation (EMS) workouts, aiming to provide an effective and quick workout experience.
- Coinbase
Coinbase is a cryptocurrency exchange platform that allows users to buy, sell, and trade various cryptocurrencies.
- Whatnot
Whatnot is a collectible marketplace that started with Funko Pop toys and has since expanded into various collectibles.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: $10M Business ideas w/ The Most Interesting Guy In Tech
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.