Business idea · E-commerce
Home Improvement Menu Service
Home Improvement Menu Service is a platform that allows users to choose from pre-designed home improvement options, similar to selecting menu items at a restaurant, making the renovation process easier and more transparent. It was pitched on My First Million in the episode "$10M Business ideas w/ The Most Interesting Guy In Tech" (aired November 26, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | $10M Business ideas w/ The Most Interesting Guy In Tech |
| Aired | November 26, 2025 |
| Category | E-commerce |
| Real companies on the episode | DeepLon, Thistle, Hone, Catalyst, Coinbase, Whatnot |
The problem it solves
Homeowners often find the renovation process confusing and overwhelming due to the lack of clear options and transparency in pricing.
How it makes money
Commission-based model where contractors pay a fee for leads generated through the platform, or a subscription for homeowners to access premium design options.
Skills you need
Understanding of home design and renovation processes, website development skills, and marketing expertise to attract both homeowners and contractors.
The market, and why this works now
The rise of online home design tools and platforms, such as Houzz, has created a consumer behavior shift toward seeking streamlined renovation options. A viable first-revenue move could involve partnering with local contractors and listing their services in home improvement-focused Facebook groups to generate leads. A key risk is the potential for high customer acquisition costs, especially if homeowners are hesitant to pay for premium design options without clear value demonstrations.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- DeepLon
A company that helps lawn care companies generate quotes using satellite imagery and AI.
- Thistle
A food delivery business that has grown to over $100 million in annual revenue.
- Hone
A health and wellness company that specializes in testosterone replacement therapy and related treatments.
- Catalyst
Catalyst is a fitness company that offers electronic muscle stimulation (EMS) workouts, aiming to provide an effective and quick workout experience.
- Coinbase
Coinbase is a cryptocurrency exchange platform that allows users to buy, sell, and trade various cryptocurrencies.
- Whatnot
Whatnot is a collectible marketplace that started with Funko Pop toys and has since expanded into various collectibles.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: $10M Business ideas w/ The Most Interesting Guy In Tech
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.