Business idea · Physical-Services
EMS Fitness Studio
EMS Fitness Studio is a fitness studio that specializes in Electronic Muscle Stimulation (EMS) workouts, providing a unique and effective way for clients to achieve fitness goals in a shorter time frame. It was pitched on My First Million in the episode "$10M Business ideas w/ The Most Interesting Guy In Tech" (aired November 26, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | $10M Business ideas w/ The Most Interesting Guy In Tech |
| Aired | November 26, 2025 |
| Category | Physical-Services |
| Real companies on the episode | DeepLon, Thistle, Hone, Catalyst, Coinbase, Whatnot |
The problem it solves
Many individuals struggle with finding effective workouts that fit into their busy schedules. EMS workouts can deliver results in a fraction of the time compared to traditional workouts.
How it makes money
Membership or class pass model, where clients pay for access to classes or monthly memberships. Additional revenue could come from selling EMS equipment or merchandise.
Skills you need
Fitness training knowledge, understanding of EMS technology, marketing, customer service, and operational management.
The market, and why this works now
The increasing consumer interest in efficient fitness solutions, driven by busy lifestyles, makes an EMS fitness studio viable now. A concrete first-revenue move could involve targeting local fitness enthusiasts through specific subreddits focused on health and fitness, where you can promote trial classes. However, founders should consider the capital required for purchasing EMS equipment and the potential challenges of ensuring proper training for staff to operate the technology effectively.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- DeepLon
A company that helps lawn care companies generate quotes using satellite imagery and AI.
- Thistle
A food delivery business that has grown to over $100 million in annual revenue.
- Hone
A health and wellness company that specializes in testosterone replacement therapy and related treatments.
- Catalyst
Catalyst is a fitness company that offers electronic muscle stimulation (EMS) workouts, aiming to provide an effective and quick workout experience.
- Coinbase
Coinbase is a cryptocurrency exchange platform that allows users to buy, sell, and trade various cryptocurrencies.
- Whatnot
Whatnot is a collectible marketplace that started with Funko Pop toys and has since expanded into various collectibles.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: $10M Business ideas w/ The Most Interesting Guy In Tech
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.