Business idea · SaaS
Brand Name Testing Platform
Brand Name Testing Platform is an online platform that allows businesses to test and evaluate potential brand names through user feedback and cognitive analysis. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "This guy names billion dollar brands for a living, here’s his exact 3-step formula." (aired March 13, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | This guy names billion dollar brands for a living, here’s his exact 3-step formula. |
| Aired | March 13, 2026 |
| Category | SaaS |
| Real companies on the episode | Impossible Burger, HubSpot, Codem, Swiffer, Method, Ali |
The problem it solves
Businesses often lack the tools to assess how effective a name might be in terms of memorability, processing fluency, and emotional resonance.
How it makes money
The platform could operate on a freemium model, offering basic name testing for free with premium features available for a subscription fee.
Skills you need
Skills in data analysis, user experience design, marketing, and branding are required to develop and maintain the platform.
The market, and why this works now
Cognitive fluency research shows that names with easier pronunciation and familiarity lead to better brand recall. This provides a basis for a brand name testing platform that uses user feedback to measure these factors. A potential first revenue move is partnering with local chambers of commerce to offer name testing services to new businesses looking to establish their brand in the community. A key risk is the initial capital required to develop a robust platform and the ongoing costs associated with maintaining user engagement and data analysis capabilities.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Impossible Burger
A plant-based burger that mimics the taste and texture of beef, created by Impossible Foods.
- HubSpot
HubSpot is a marketing, sales, and service software platform that helps businesses grow.
- Codem
A brand that initially struggled with its name and visibility.
- Swiffer
A line of cleaning products designed for ease of use, including mops and dusters.
- Method
Method is a cleaning product company known for its eco-friendly products and innovative packaging.
- Ali
Ali is a brand that includes products like Ali Gummies and Welli Band-Aids.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: This guy names billion dollar brands for a living, here’s his exact 3-step formula.
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.