Business idea · Education
Creative Naming Workshops
Creative Naming Workshops: Workshops aimed at entrepreneurs and marketers, teaching them effective techniques for brainstorming and developing compelling brand names. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "This guy names billion dollar brands for a living, here’s his exact 3-step formula." (aired March 13, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | This guy names billion dollar brands for a living, here’s his exact 3-step formula. |
| Aired | March 13, 2026 |
| Category | Education |
| Real companies on the episode | Impossible Burger, HubSpot, Codem, Swiffer, Method, Ali |
The problem it solves
Many entrepreneurs lack the skills or confidence to create impactful names, which can hinder their startup's branding efforts.
How it makes money
Revenue can be generated through ticket sales for workshops, as well as offering online courses and resources for a fee.
Skills you need
Facilitation skills, a strong understanding of branding principles, and the ability to teach creative thinking techniques are necessary.
The market, and why this works now
The rise of remote work has increased the demand for flexible learning opportunities, making creative naming workshops appealing to entrepreneurs seeking to build their brands from home. A practical first-revenue move is to promote the workshops through platforms like Meetup, where local business owners gather and seek resources for their startups. One challenge to consider is the labor intensity of conducting workshops, as they require significant preparation and facilitation skills to ensure participants gain practical insights.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Impossible Burger
A plant-based burger that mimics the taste and texture of beef, created by Impossible Foods.
- HubSpot
HubSpot is a marketing, sales, and service software platform that helps businesses grow.
- Codem
A brand that initially struggled with its name and visibility.
- Swiffer
A line of cleaning products designed for ease of use, including mops and dusters.
- Method
Method is a cleaning product company known for its eco-friendly products and innovative packaging.
- Ali
Ali is a brand that includes products like Ali Gummies and Welli Band-Aids.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: This guy names billion dollar brands for a living, here’s his exact 3-step formula.
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.