Business idea · Agency
Naming Agency
Naming Agency is a specialized agency that focuses on creating unique and impactful names for startups and products, helping them stand out in their respective markets. It was pitched on My First Million in the episode "This guy names billion dollar brands for a living, here’s his exact 3-step formula." (aired March 13, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | This guy names billion dollar brands for a living, here’s his exact 3-step formula. |
| Aired | March 13, 2026 |
| Category | Agency |
| Real companies on the episode | Impossible Burger, HubSpot, Codem, Swiffer, Method, Ali |
The problem it solves
Many startups struggle to create names that are original, memorable, and convey the right message, often leading to poor market performance and brand recognition.
How it makes money
The agency can operate on a project basis, charging clients a flat fee for naming services, or offer subscription services for ongoing branding support.
Skills you need
Skills in linguistics, marketing strategy, branding, creativity, and understanding consumer psychology are essential.
The market, and why this works now
The rise of remote work has led to an increase in online startup incubators, creating a demand for professional naming services. A targeted first-revenue move could involve partnering with platforms like Indie Hackers, where founders seek feedback on their business ideas and need help with branding. One risk to consider is the potential for high customer acquisition costs, as establishing credibility in a competitive market may require significant investment in marketing and outreach to attract clients.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Impossible Burger
A plant-based burger that mimics the taste and texture of beef, created by Impossible Foods.
- HubSpot
HubSpot is a marketing, sales, and service software platform that helps businesses grow.
- Codem
A brand that initially struggled with its name and visibility.
- Swiffer
A line of cleaning products designed for ease of use, including mops and dusters.
- Method
Method is a cleaning product company known for its eco-friendly products and innovative packaging.
- Ali
Ali is a brand that includes products like Ali Gummies and Welli Band-Aids.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: This guy names billion dollar brands for a living, here’s his exact 3-step formula.
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.