Business idea · Education
Content Strategy Workshop
Content Strategy Workshop: Workshops aimed at educating small business owners on how to develop effective content strategies for their websites, including SEO best practices and content marketing techniques. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "693: Renting Out Websites? How to Build Recurring Revenue with Simple, Local Sites" (aired August 28, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | 693: Renting Out Websites? How to Build Recurring Revenue with Simple, Local Sites |
| Aired | August 28, 2025 |
| Category | Education |
| Real companies on the episode | Citations Babe, Countrankseo.com, Call Rail, Ahrefs, Town Rank SEO, CallRail |
The problem it solves
Many small business owners lack the knowledge to create effective content strategies, leading to poor online visibility and engagement.
How it makes money
One-time fee for workshop attendance or a series of workshops, with potential upsells for personalized consulting services.
Skills you need
Training and facilitation skills, deep understanding of content marketing and SEO, and the ability to create engaging educational materials.
The market, and why this works now
The rise of remote work has increased the demand for online content, making effective content strategies essential for small businesses. A practical first-revenue move is to promote workshops through local chamber-of-commerce directories, targeting business owners seeking to enhance their digital presence. A potential risk is the labor intensity of creating high-quality educational materials and the need for ongoing engagement to maintain interest and attendance.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Citations Babe
A service that helps businesses create unique citations to improve their online presence and SEO rankings.
- Countrankseo.com
A business focused on building and renting out local websites for lead generation in specific niches.
- Call Rail
An application used for call tracking that allows businesses to manage incoming leads effectively.
- Ahrefs
A tool for SEO analysis that provides insights into backlinks, keywords, and content performance.
- Town Rank SEO
A local SEO business that helps clients improve their online presence and rank higher on search engines, particularly through optimizing Google business profiles and creating high-quality content.
- CallRail
A platform that provides call tracking and analytics to help businesses understand their customer interactions and improve their marketing efforts.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: 693: Renting Out Websites? How to Build Recurring Revenue with Simple, Local Sites
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.