Business idea · Education
Copy That
Copy That is a writing improvement program designed to enhance communication skills in the workplace by focusing on written text. The program offers simple exercises that are proven to significantly improve writing quality and effectiveness. It was pitched on My First Million in the episode "The Side Hustle King: “I’m making $8K/DAY from easy businesses" (aired June 18, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Side Hustle King: “I’m making $8K/DAY from easy businesses” |
| Aired | June 18, 2025 |
| Category | Education |
| Real companies on the episode | Copy That, Pet Cremation Business, Secret Pickleball, iPhone Repair Shop, Facebook Marketplace Fencing Business, Toasted Tours |
The problem it solves
In a world where most communication occurs through written text, many individuals struggle with clarity and effectiveness in their writing, which can lead to misunderstandings and reduced productivity.
How it makes money
Subscription-based model where users pay a fee to access the program and its resources, with potential for freemium options to attract initial users.
Skills you need
Strong understanding of writing principles, communication skills, instructional design, and basic marketing skills to promote the program.
The market, and why this works now
The rise of remote work has increased reliance on written communication, making programs like Copy That essential for improving clarity. A first-revenue move could be partnering with LinkedIn Learning to offer a free introductory course, attracting users who seek to enhance their writing skills. However, initial capital requirements for developing high-quality content and marketing it effectively may strain resources, especially if user acquisition costs exceed expectations.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Copy That
A program designed to improve writing skills for individuals in a workplace setting.
- Pet Cremation Business
A business focused on providing pet cremation services, leveraging high margins in the industry.
- Secret Pickleball
An indoor pickleball facility offering membership access with a focus on a small, private setting.
- iPhone Repair Shop
A business focused on repairing iPhones and other mobile devices.
- Facebook Marketplace Fencing Business
A local fencing company that generates leads by posting services on Facebook Marketplace, leveraging its vast user base.
- Toasted Tours
A novel wine tour service that uses a repurposed shipping container as a mobile party bus for tours in Northern California.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The Side Hustle King: “I’m making $8K/DAY from easy businesses”
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.