Business idea · Education
Reverse Engineering School
Reverse Engineering School is a specialized training program that teaches entrepreneurs and business professionals how to effectively reverse engineer successful business models and strategies from their competitors. It was pitched on My First Million in the episode "The Side Hustle King: “I’m making $8K/DAY from easy businesses" (aired June 18, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Side Hustle King: “I’m making $8K/DAY from easy businesses” |
| Aired | June 18, 2025 |
| Category | Education |
| Real companies on the episode | Copy That, Pet Cremation Business, Secret Pickleball, iPhone Repair Shop, Facebook Marketplace Fencing Business, Toasted Tours |
The problem it solves
Many entrepreneurs struggle with developing effective business strategies and often reinvent the wheel instead of learning from successful competitors, leading to wasted time and resources.
How it makes money
Tuition-based courses, workshops, or subscription access to an online learning platform with recurring revenue from ongoing educational content.
Skills you need
Business analysis, competitive intelligence, teaching or coaching skills, and marketing expertise to attract students.
The market, and why this works now
The rise of online learning platforms like Teachable allows entrepreneurs to launch specialized educational programs with lower upfront costs. A viable first-revenue move could involve promoting courses through targeted posts in the r/Entrepreneur subreddit, where aspiring business owners actively seek advice and resources. A potential risk includes the need for substantial marketing investment to attract students, which may result in a long customer acquisition cost payback window if initial enrollments are lower than projected.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Copy That
A program designed to improve writing skills for individuals in a workplace setting.
- Pet Cremation Business
A business focused on providing pet cremation services, leveraging high margins in the industry.
- Secret Pickleball
An indoor pickleball facility offering membership access with a focus on a small, private setting.
- iPhone Repair Shop
A business focused on repairing iPhones and other mobile devices.
- Facebook Marketplace Fencing Business
A local fencing company that generates leads by posting services on Facebook Marketplace, leveraging its vast user base.
- Toasted Tours
A novel wine tour service that uses a repurposed shipping container as a mobile party bus for tours in Northern California.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The Side Hustle King: “I’m making $8K/DAY from easy businesses”
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.