Business idea · Subscription
Secret Pickleball
Secret Pickleball is a membership-based indoor pickleball facility that offers a unique and private playing experience for local enthusiasts, maximizing the use of a small warehouse space. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "The Side Hustle King: “I’m making $8K/DAY from easy businesses" (aired June 18, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Side Hustle King: “I’m making $8K/DAY from easy businesses” |
| Aired | June 18, 2025 |
| Category | Subscription |
| Real companies on the episode | Copy That, Pet Cremation Business, Secret Pickleball, iPhone Repair Shop, Facebook Marketplace Fencing Business, Toasted Tours |
The problem it solves
Many pickleball players face long wait times and overcrowded courts; this facility provides dedicated space for members without the hassle.
How it makes money
The model is subscription-based, charging a monthly fee for access to the facility. Members can sign up for a limited number of spots to ensure exclusivity.
Skills you need
Skills needed include facility management, customer service, marketing, and an understanding of the local sports community.
The market, and why this works now
The rise in indoor recreational activities due to changing consumer behaviors makes a membership-based indoor pickleball facility appealing. By advertising on local sports forums, such as the Pickleball subreddit, the business can attract initial members eager for exclusive access. However, the facility's success hinges on securing a suitable warehouse space, which can demand significant upfront capital and may involve lengthy lease negotiations.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Copy That
A program designed to improve writing skills for individuals in a workplace setting.
- Pet Cremation Business
A business focused on providing pet cremation services, leveraging high margins in the industry.
- Secret Pickleball
An indoor pickleball facility offering membership access with a focus on a small, private setting.
- iPhone Repair Shop
A business focused on repairing iPhones and other mobile devices.
- Facebook Marketplace Fencing Business
A local fencing company that generates leads by posting services on Facebook Marketplace, leveraging its vast user base.
- Toasted Tours
A novel wine tour service that uses a repurposed shipping container as a mobile party bus for tours in Northern California.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The Side Hustle King: “I’m making $8K/DAY from easy businesses”
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.