Business idea · Agency
Custom App Development for SaaS
Custom App Development for SaaS is a service that develops custom applications tailored to specific industry needs, allowing businesses to fill gaps in existing SaaS solutions and resell these applications to others. It was pitched on Koerner Office in the episode "Billy Quit his Job to Start an AI App Agency: Here's How | Ep. # 150" (aired March 31, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Billy Quit his Job to Start an AI App Agency: Here's How | Ep. # 150 |
| Aired | March 31, 2025 |
| Category | Agency |
| Real companies on the episode | Billy Howell's App Agency, Generate Recipes |
The problem it solves
Many businesses face limitations with existing SaaS tools that do not fully meet their needs, leading to inefficiencies and frustration.
How it makes money
One-time development fees for custom solutions, along with potential revenue sharing from reselling the app to other clients.
Skills you need
Software development expertise, knowledge of APIs, project management skills, and understanding of the target industry.
The market, and why this works now
The rise of no-code platforms, such as Bubble and Adalo, allows businesses to prototype and develop custom applications without extensive coding. A good initial revenue move is to promote services through the Indie Hackers community, where entrepreneurs often seek tailored solutions for their SaaS products. However, founders should consider the labor intensity of custom app development, which can lead to longer project timelines and increased costs if not managed effectively.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Billy Howell's App Agency
An app agency that creates simple applications for business owners and startups, leveraging no-code tools and AI coding applications.
- Generate Recipes
A web app that generates recipes based on user-inputted ingredients, allowing users to save and share their recipes.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: Billy Quit his Job to Start an AI App Agency: Here's How | Ep. # 150
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.