Business idea · Agency
Shiny Object Consulting
Shiny Object Consulting is a consulting service that helps clients identify and avoid pursuing unproductive or distracting projects, focusing instead on strategies that yield actual results. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "Billy Quit his Job to Start an AI App Agency: Here's How | Ep. # 150" (aired March 31, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | Billy Quit his Job to Start an AI App Agency: Here's How | Ep. # 150 |
| Aired | March 31, 2025 |
| Category | Agency |
| Real companies on the episode | Billy Howell's App Agency, Generate Recipes |
The problem it solves
Many entrepreneurs and businesses struggle with analysis paralysis and the temptation to chase shiny new ideas, wasting time and resources on projects that do not provide value.
How it makes money
Consulting fees charged per hour or project basis, possibly with a retainer model for ongoing advisory services.
Skills you need
Strong analytical skills, consulting experience, ability to assess market opportunities, and effective communication skills.
The market, and why this works now
The rise of remote work has led to increased demand for consulting services that help organizations focus on high-impact initiatives. Launch Shiny Object Consulting by targeting local business networks through directories like the chamber of commerce, where many entrepreneurs seek guidance. One risk to consider is the potential for high customer acquisition costs due to the need for personalized outreach and relationship building, which may extend the payback period on initial investments.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Billy Howell's App Agency
An app agency that creates simple applications for business owners and startups, leveraging no-code tools and AI coding applications.
- Generate Recipes
A web app that generates recipes based on user-inputted ingredients, allowing users to save and share their recipes.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: Billy Quit his Job to Start an AI App Agency: Here's How | Ep. # 150
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.