Business idea · SaaS
Directory Performance Analyzer
Directory Performance Analyzer is a software tool that analyzes the performance of directory websites, providing insights and recommendations for improvements based on SEO metrics and user engagement. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "The Most Overlooked Way to Make Money On the Internet | Ep. #164" (aired May 2, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Most Overlooked Way to Make Money On the Internet | Ep. #164 |
| Aired | May 2, 2025 |
| Category | SaaS |
| Real companies on the episode | TripAdvisor, Happy Cow, Care.com, Freightew, Enrich Directory, Thrift Store Directory |
The problem it solves
Directory owners often lack the tools to assess their website's performance effectively, leading to missed opportunities for optimization.
How it makes money
Monthly subscription model for ongoing access to performance analysis features, with a trial period to attract initial users.
Skills you need
Skills in data analytics, web development, and SEO are necessary to create a tool that effectively evaluates and provides actionable insights.
The market, and why this works now
The rise of Google’s Core Web Vitals has increased the demand for tools that measure website performance, making a directory performance analyzer timely. Launching the tool on platforms like Product Hunt could attract initial users and generate first revenue through subscriptions. A risk to consider is the high customer acquisition cost (CAC) associated with marketing in competitive niches, which may extend the payback window for new customers.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- TripAdvisor
An online platform for travel-related content, including reviews of hotels, restaurants, and attractions.
- Happy Cow
A directory focused on vegan restaurants and vegan food options.
- Care.com
A platform that connects families with caregivers for children, seniors, pets, and more.
- Freightew
A person who builds directories and shares knowledge about directory creation on Twitter.
- Enrich Directory
A tool built to enrich directory data by automating the process of searching for specific keywords within business profiles.
- Thrift Store Directory
A directory website focused on locating thrift stores, which can also provide information on specific items or deals.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: The Most Overlooked Way to Make Money On the Internet | Ep. #164
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.