Business idea · Agency
Experiential Product Tours
Experiential Product Tours is a service that organizes tours for businesses to showcase their products in real-world settings, allowing executives to learn directly about their market and customer experiences. It was pitched on My First Million in the episode "I spent 48 Hours With 10 Billionaires. Here’s What I Learned." (aired February 5, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | I spent 48 Hours With 10 Billionaires. Here’s What I Learned. |
| Aired | February 5, 2026 |
| Category | Agency |
| Real companies on the episode | Savannah Bananas, Airbnb, San Sarah, United Wholesale Mortgage, Mr Beast, Mercury |
The problem it solves
Addresses the disconnect between product development and market realities by providing hands-on learning experiences for teams.
How it makes money
Fee for organizing tours and potentially a subscription model for ongoing experiential learning packages for companies.
Skills you need
Organizational skills, market research, product knowledge, and networking.
The market, and why this works now
Virtual reality technology allows businesses to create immersive product tours that simulate real-world experiences. A first-revenue move could involve partnering with local chambers of commerce to offer exclusive tours that highlight regional products, attracting businesses looking to enhance their market presence. A risk to consider is the initial capital required for VR equipment and software development, which could extend the payback window before achieving profitability.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Savannah Bananas
A minor league baseball team known for its unique entertainment experience that redefines the fan experience in baseball.
- Airbnb
Airbnb is an online marketplace that connects people looking to rent out their homes with those looking for accommodations.
- San Sarah
San Sarah is a company that manufactures prefab backyard units (ADUs) for homeowners in California.
- United Wholesale Mortgage
A mortgage lending company that specializes in wholesale mortgage services to brokers.
- Mr Beast
A YouTube channel and business known for its extravagant giveaways and large-scale challenges.
- Mercury
Mercury is a financial technology company that offers banking solutions tailored for startups.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: I spent 48 Hours With 10 Billionaires. Here’s What I Learned.
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.