Business idea · E-commerce
High Perceived Value Selling
High Perceived Value Selling: Focuses on sourcing and selling items that have a high perceived value at low prices to attract buyers during live auctions. This strategy leverages consumer psychology to encourage purchases. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "He Makes $45K/Month Selling Stuff on Live Stream⏐Ep. #287" (aired March 31, 2026).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | He Makes $45K/Month Selling Stuff on Live Stream⏐Ep. #287 |
| Aired | March 31, 2026 |
| Category | E-commerce |
| Real companies on the episode | Live Selling Academy, WhatNot, Amazon, Whatnot, B-stock, Costco |
The problem it solves
Addresses the challenge of consumer hesitation by creating a sense of urgency and value in the products being sold, thus enhancing sales potential.
How it makes money
Profits would come from selling high-value items at competitive prices, capitalizing on the difference between the wholesale purchase price and the auction sale price.
Skills you need
Skills in market analysis to identify high-value items, sales tactics for live selling, and customer engagement techniques are crucial.
The market, and why this works now
Live auction platforms like Whatnot allow sellers to reach a broad audience, leveraging the growing trend of online shopping for unique items. To generate initial revenue, a seller could focus on niche categories such as vintage clothing or collectibles by promoting auctions in relevant subreddits like r/vintage and r/collectibles. A potential risk involves the need for upfront capital to acquire inventory at wholesale prices, which may be challenging for new entrants without sufficient funds or access to credit.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Live Selling Academy
An educational platform that provides training and resources for individuals interested in starting a live selling business.
- WhatNot
WhatNot is a live selling platform where users can auction items in real-time to viewers.
- Amazon
Amazon is a multinational technology company focusing on e-commerce, cloud computing, and artificial intelligence.
- Whatnot
A platform for live selling where users can auction items in real-time.
- B-stock
A platform that auctions excess inventory and customer returns, including food items and consumer goods.
- Costco
A membership-based warehouse club that provides a wide selection of merchandise, including groceries and consumer goods, at discounted prices.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: He Makes $45K/Month Selling Stuff on Live Stream⏐Ep. #287
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.