Business idea · E-commerce
Jennifer Maker Craft Tutorials
Jennifer Maker Craft Tutorials is a platform offering detailed DIY craft tutorials along with downloadable patterns and templates, targeting crafters using cutting machines like Cricut. It was pitched on The Side Hustle Show, hosted by Nick Loper, in the episode "Growing an Online Business to $100k a Month (Greatest Hits)" (aired October 23, 2025).
At a glance
| Podcast | The Side Hustle Show |
|---|---|
| Hosted by | Nick Loper |
| Episode | Growing an Online Business to $100k a Month (Greatest Hits) |
| Aired | October 23, 2025 |
| Category | E-commerce |
| Real companies on the episode | Cricut, Mitt Mobile, Gusto, JenniferMaker.com, Shopify, Jennifer Maker |
The problem it solves
Crafters often struggle to find high-quality, easy-to-follow instructions and templates for their projects.
How it makes money
Monetizes through affiliate marketing, ad revenue, and selling eBooks and courses related to crafting.
Skills you need
Content creation, crafting, digital marketing, video editing, and community engagement.
The market, and why this works now
The rise of online crafting communities, particularly on platforms like Pinterest and Instagram, has increased demand for high-quality DIY tutorials and templates. Jennifer Maker Craft Tutorials can generate initial revenue by promoting its offerings in relevant Facebook groups focused on Cricut and crafting. A key risk is the reliance on affiliate marketing, which may lead to fluctuating income based on changes in partner programs or commission rates.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Cricut
Cricut is a brand that produces cutting machines designed for crafting, allowing users to create intricate designs and projects.
- Mitt Mobile
Mitt Mobile is a mobile service provider that offers plans starting at $15 per month without contracts or hidden fees.
- Gusto
Gusto is an online payroll and benefits software designed for small businesses, offering services such as automatic payroll tax filing, health benefits, and 401k.
- JenniferMaker.com
JenniferMaker.com is a DIY and crafting website that provides tutorials, patterns, and resources for crafting projects, with a focus on using cutting machines like Cricut.
- Shopify
Shopify is a commerce platform that allows businesses to set up online stores and sell products, offering tools for design, marketing, and customer support.
- Jennifer Maker
Jennifer Maker is a creative brand focused on crafting, design, and tutorial content, particularly aimed at users of the Cricut crafting machine.
Where this idea came from
Podcast: The Side Hustle Show, hosted by Nick Loper
Episode: Growing an Online Business to $100k a Month (Greatest Hits)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.