Business idea · Marketplace
Quality Water Directory
Quality Water Directory is a directory focused on water quality products and services, helping users find the best water filtration systems and related information based on their geographic location. It was pitched on Koerner Office, hosted by Chris Koerner, in the episode "The Most Overlooked Way to Make Money On the Internet | Ep. #164" (aired May 2, 2025).
At a glance
| Podcast | Koerner Office |
|---|---|
| Hosted by | Chris Koerner |
| Episode | The Most Overlooked Way to Make Money On the Internet | Ep. #164 |
| Aired | May 2, 2025 |
| Category | Marketplace |
| Real companies on the episode | TripAdvisor, Happy Cow, Care.com, Freightew, Enrich Directory, Thrift Store Directory |
The problem it solves
Consumers are often confused about how to find reliable information regarding water quality and filtration options. This directory would streamline the search process by providing localized information tailored to user needs.
How it makes money
Monetization could come from affiliate sales of filtration products, advertisements from relevant businesses, and possibly subscription fees for premium content or consultation services.
Skills you need
Key skills required include knowledge of SEO, digital marketing, content creation, and a basic understanding of the water quality industry to provide accurate and valuable information.
The market, and why this works now
Localized water quality regulations, such as the Safe Drinking Water Act, create a demand for accurate filtration solutions based on specific geographic needs. A practical first-revenue move is to partner with local chambers of commerce to feature the directory, providing businesses with advertising opportunities while generating initial affiliate sales. A key constraint is the potential high customer acquisition cost due to the need for extensive digital marketing efforts to reach consumers seeking reliable water filtration information.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- TripAdvisor
An online platform for travel-related content, including reviews of hotels, restaurants, and attractions.
- Happy Cow
A directory focused on vegan restaurants and vegan food options.
- Care.com
A platform that connects families with caregivers for children, seniors, pets, and more.
- Freightew
A person who builds directories and shares knowledge about directory creation on Twitter.
- Enrich Directory
A tool built to enrich directory data by automating the process of searching for specific keywords within business profiles.
- Thrift Store Directory
A directory website focused on locating thrift stores, which can also provide information on specific items or deals.
Where this idea came from
Podcast: Koerner Office, hosted by Chris Koerner
Episode: The Most Overlooked Way to Make Money On the Internet | Ep. #164
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.