Business idea · Media
Resistant Unsubscribe
Resistant Unsubscribe is a website designed to help consumers easily unsubscribe from various big tech platforms and services, promoting a collective economic action against these companies. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "Asking Scott Galloway 10 Questions We’re Not Allowed To Ask (unfiltered)" (aired February 16, 2026).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | Asking Scott Galloway 10 Questions We’re Not Allowed To Ask (unfiltered) |
| Aired | February 16, 2026 |
| Category | Media |
| Real companies on the episode | HubSpot, Amazon, Simon Property Group, L2, Plum Jack, Uber |
The problem it solves
This business addresses the issue of excessive consumer spending on subscriptions that may not provide sufficient value, empowering consumers to take control of their finances and send a message to big tech companies.
How it makes money
The business could operate on a freemium model, offering basic unsubscribe services for free while charging for premium features like personalized spending analysis or additional financial tools.
Skills you need
Skills needed include web development, digital marketing, consumer behavior analysis, and an understanding of economic principles and consumer rights.
The market, and why this works now
The rise of the Consumer Financial Protection Bureau (CFPB) regulations has increased consumer awareness of subscription services and their associated costs. A viable first-revenue move is to partner with personal finance subreddits, where users often seek advice on managing subscriptions and finances. This can enable targeted promotions of the website's freemium model. A key constraint is the potential high customer acquisition cost (CAC) due to competition with established financial management tools that already have a loyal user base.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- HubSpot
A customer platform that provides businesses with access to data and insights necessary for growth.
- Amazon
An e-commerce platform that offers a wide range of products and services, including subscriptions like Amazon Prime.
- Simon Property Group
A real estate investment trust that owns and operates shopping malls and outlet centers.
- L2
A digital benchmarking firm that provides analytics on brand performance.
- Plum Jack
A winery owned by Governor Gavin Newsom.
- Uber
A ride-hailing service that allows users to book rides through a mobile app and offers food delivery via Uber Eats.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: Asking Scott Galloway 10 Questions We’re Not Allowed To Ask (unfiltered)
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.