Business idea · Agency
Backyard Comeback Concerts
Backyard Comeback Concerts is a service that organizes surprise live concerts at private events, such as house parties for high schoolers, featuring popular bands looking to reconnect with their audience in a more personal and nostalgic setting. It was pitched on My First Million in the episode "I Launched A Viral Water Brand In 8 Weeks" (aired August 15, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | I Launched A Viral Water Brand In 8 Weeks |
| Aired | August 15, 2025 |
| Category | Agency |
| Real companies on the episode | The Prodigy Cup (proposed), Six Seven, Overtime, Behav, Six Seven Water |
The problem it solves
This idea addresses the challenge of stale promotional strategies in the music industry, providing a fresh and engaging way for artists to connect with fans and create memorable experiences.
How it makes money
Revenue can be generated through ticket sales, partnerships with the bands, sponsorships from local businesses, and merchandise sales at the events.
Skills you need
Event planning, marketing, negotiation skills, customer service, and a network within the music industry.
The market, and why this works now
Facebook Events has become a popular way for users to organize and promote local gatherings, making it easier to reach high school students for backyard concerts. A potential first revenue move is to create a partnership with local high schools, offering exclusive deals for event planning services through their student councils. A key risk involves the capital required to book well-known bands, which may lead to a longer than expected payback period if ticket sales do not meet projections.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- The Prodigy Cup (proposed)
The Prodigy Cup is an upcoming chess event that aims to showcase young chess prodigies in a more engaging and accessible format.
- Six Seven
A canned water brand co-founded by high school basketball player Taylor Kinney, capitalizing on a viral TikTok meme.
- Overtime
Overtime is a youth sports media company that focuses on basketball and engages with fans through social media and community interactions.
- Behav
Behav is a tool designed to help businesses manage their email subscriber base more effectively.
- Six Seven Water
Six Seven Water is a beverage company associated with athlete TK, focusing on building a brand that resonates with younger audiences.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: I Launched A Viral Water Brand In 8 Weeks
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.