Business idea · Agency
Bottom-Up Insights Consulting
Bottom-Up Insights Consulting is a consulting service that helps businesses identify market opportunities by utilizing grassroots insights and customer feedback to guide product development and marketing strategies. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "I Launched A Viral Water Brand In 8 Weeks" (aired August 15, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | I Launched A Viral Water Brand In 8 Weeks |
| Aired | August 15, 2025 |
| Category | Agency |
| Real companies on the episode | The Prodigy Cup (proposed), Six Seven, Overtime, Behav, Six Seven Water |
The problem it solves
This service solves the problem of companies struggling to understand their customers' true needs and preferences, leading to better product-market fit and increased sales.
How it makes money
The business could operate on a consulting fee basis or offer subscription services for ongoing insights and analysis.
Skills you need
Skills needed include market research, data analysis, customer relationship management, and strategic planning.
The market, and why this works now
The rise of social listening tools, such as Brandwatch and Sprout Social, allows businesses to gather real-time customer feedback and market insights directly from social media platforms. A practical first-revenue move is to engage with local businesses through the local chamber of commerce directory, offering initial consultations to help them tap into grassroots insights. One risk to consider is the potential high customer acquisition cost (CAC) associated with building trust and demonstrating value to clients unfamiliar with consulting services, which may extend the payback window.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- The Prodigy Cup (proposed)
The Prodigy Cup is an upcoming chess event that aims to showcase young chess prodigies in a more engaging and accessible format.
- Six Seven
A canned water brand co-founded by high school basketball player Taylor Kinney, capitalizing on a viral TikTok meme.
- Overtime
Overtime is a youth sports media company that focuses on basketball and engages with fans through social media and community interactions.
- Behav
Behav is a tool designed to help businesses manage their email subscriber base more effectively.
- Six Seven Water
Six Seven Water is a beverage company associated with athlete TK, focusing on building a brand that resonates with younger audiences.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: I Launched A Viral Water Brand In 8 Weeks
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.