Business idea · Agency
Meme-Based Brand Development
Meme-Based Brand Development is a service that helps businesses create and leverage memes to build brand awareness and engagement, tapping into the virality of meme culture. It was pitched on My First Million, hosted by Sam Parr and Shaan Puri, in the episode "I Launched A Viral Water Brand In 8 Weeks" (aired August 15, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | I Launched A Viral Water Brand In 8 Weeks |
| Aired | August 15, 2025 |
| Category | Agency |
| Real companies on the episode | The Prodigy Cup (proposed), Six Seven, Overtime, Behav, Six Seven Water |
The problem it solves
Businesses often lack the creativity or insight to effectively use memes for marketing, leading to missed opportunities for engagement with younger audiences.
How it makes money
Consulting fees or subscription model for ongoing meme development services, alongside performance-based incentives.
Skills you need
Creativity in digital content creation, understanding of meme culture, social media marketing, and analytics to measure engagement effectiveness.
The market, and why this works now
The rise of TikTok as a dominant social media platform has shifted younger audiences' engagement towards short, humorous content, making meme-based marketing particularly effective. A viable first-revenue move is to partner with niche subreddits dedicated to specific interests, where businesses can place targeted ads or collaborate on meme content that resonates with those communities. A key risk for founders is managing the rapid pace of meme culture, which requires constant creativity and adaptability, potentially leading to high labor intensity and the challenge of keeping content relevant.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- The Prodigy Cup (proposed)
The Prodigy Cup is an upcoming chess event that aims to showcase young chess prodigies in a more engaging and accessible format.
- Six Seven
A canned water brand co-founded by high school basketball player Taylor Kinney, capitalizing on a viral TikTok meme.
- Overtime
Overtime is a youth sports media company that focuses on basketball and engages with fans through social media and community interactions.
- Behav
Behav is a tool designed to help businesses manage their email subscriber base more effectively.
- Six Seven Water
Six Seven Water is a beverage company associated with athlete TK, focusing on building a brand that resonates with younger audiences.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: I Launched A Viral Water Brand In 8 Weeks
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.