Business idea · Physical-Services
Bucket List Adventure Races
Bucket List Adventure Races: This business organizes unique adventure races modeled after iconic challenges like hiking Everest, but accessible in various cities across the country. It was pitched on My First Million in the episode "We found the weirdest ways to make $1M, $1B, and $5B" (aired June 13, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | We found the weirdest ways to make $1M, $1B, and $5B |
| Aired | June 13, 2025 |
| Category | Physical-Services |
| Real companies on the episode | Brazilian Butt Lift (BBL), Zico Coconut Water, Torque Out, Tushy, Hostage Tape, Dude Wipes |
The problem it solves
Many people have a desire for adventure and unique experiences but may lack the means or knowledge to participate in extreme challenges. This business makes such experiences more accessible and enjoyable.
How it makes money
Charge participants a fee to enter races, with additional revenue from sponsorships and merchandise.
Skills you need
Event planning, marketing, and logistics management skills are essential to organize and promote the races successfully.
The market, and why this works now
The rise in experiential spending among consumers, particularly post-pandemic, supports the demand for unique adventure races. A viable first-revenue move is to partner with local chambers of commerce to promote events and attract participants through community engagement. However, this business faces the risk of high initial capital requirements for event logistics and marketing, which could affect cash flow in the early stages.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Brazilian Butt Lift (BBL)
A cosmetic surgery procedure that transfers fat from the belly to the buttocks for enhancement.
- Zico Coconut Water
A brand of coconut water that was popular for its natural hydration benefits.
- Torque Out
A fitness class that teaches women how to twerk, capitalizing on the trend of twerking.
- Tushy
A company that provides bidet attachments for toilets.
- Hostage Tape
A product designed to help users breathe better during sleep by taping their mouths shut.
- Dude Wipes
A brand specializing in flushable wet wipes designed for men.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: We found the weirdest ways to make $1M, $1B, and $5B
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.