Business idea · Agency
Grindr Revamp Consultancy
Grindr Revamp Consultancy is a consultancy that specializes in turning around underperforming mobile apps, using the success story of Grindr as a case study for strategic growth and operational efficiency. It was pitched on My First Million in the episode "We found the weirdest ways to make $1M, $1B, and $5B" (aired June 13, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | We found the weirdest ways to make $1M, $1B, and $5B |
| Aired | June 13, 2025 |
| Category | Agency |
| Real companies on the episode | Brazilian Butt Lift (BBL), Zico Coconut Water, Torque Out, Tushy, Hostage Tape, Dude Wipes |
The problem it solves
Many mobile apps struggle with growth and user retention; this consultancy would help app developers optimize their offerings for better market performance.
How it makes money
This consultancy could charge clients on a project basis or offer retainer agreements for ongoing strategic support.
Skills you need
Skills required include app development insight, marketing strategy, data analysis, and business operations management.
The market, and why this works now
The rise in demand for niche dating apps has led to increased competition, making it crucial for developers to enhance user engagement and retention. This consultancy can leverage platforms like Product Hunt to showcase successful app turnarounds, attracting clients looking for strategic insights. However, the consultancy may face challenges in securing initial capital to hire experienced consultants, which could delay project timelines and revenue generation.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Brazilian Butt Lift (BBL)
A cosmetic surgery procedure that transfers fat from the belly to the buttocks for enhancement.
- Zico Coconut Water
A brand of coconut water that was popular for its natural hydration benefits.
- Torque Out
A fitness class that teaches women how to twerk, capitalizing on the trend of twerking.
- Tushy
A company that provides bidet attachments for toilets.
- Hostage Tape
A product designed to help users breathe better during sleep by taping their mouths shut.
- Dude Wipes
A brand specializing in flushable wet wipes designed for men.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: We found the weirdest ways to make $1M, $1B, and $5B
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.