Business idea · Physical-Services
Non-Invasive Cancer Screening Services
Non-Invasive Cancer Screening Services is a service focused on providing non-invasive cancer screening tests, such as the Cologuard test, to enhance early detection of colon cancer and promote patient health. It was pitched on My First Million in the episode "We found the weirdest ways to make $1M, $1B, and $5B" (aired June 13, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | We found the weirdest ways to make $1M, $1B, and $5B |
| Aired | June 13, 2025 |
| Category | Physical-Services |
| Real companies on the episode | Brazilian Butt Lift (BBL), Zico Coconut Water, Torque Out, Tushy, Hostage Tape, Dude Wipes |
The problem it solves
This addresses the challenge of increasing cancer screening rates, particularly for individuals who may be hesitant to undergo traditional invasive procedures.
How it makes money
The business could operate on a fee-for-service model, where patients pay for the screening tests, and partnerships with healthcare providers could expand access and awareness.
Skills you need
Skills needed would include medical expertise in oncology, knowledge of non-invasive testing methods, business development, and marketing in the healthcare sector.
The market, and why this works now
The increasing adoption of at-home cancer screening tests, like the Cologuard test, has made it feasible to offer non-invasive cancer screening services. A concrete first-revenue move could involve partnering with local health-focused community groups to host informational sessions and offer on-site screenings. A potential risk is the need for significant initial capital to cover marketing costs and establish relationships with healthcare providers, which may lead to a longer customer acquisition cost payback period than anticipated.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Brazilian Butt Lift (BBL)
A cosmetic surgery procedure that transfers fat from the belly to the buttocks for enhancement.
- Zico Coconut Water
A brand of coconut water that was popular for its natural hydration benefits.
- Torque Out
A fitness class that teaches women how to twerk, capitalizing on the trend of twerking.
- Tushy
A company that provides bidet attachments for toilets.
- Hostage Tape
A product designed to help users breathe better during sleep by taping their mouths shut.
- Dude Wipes
A brand specializing in flushable wet wipes designed for men.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: We found the weirdest ways to make $1M, $1B, and $5B
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.