Business idea · Subscription
Curated Learning Binders
Curated Learning Binders: This business would provide subscribers with physical binders containing curated articles, blog posts, and notes on various topics, delivered regularly. It was pitched on My First Million in the episode "We found the weirdest ways to make $1M, $1B, and $5B" (aired June 13, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | We found the weirdest ways to make $1M, $1B, and $5B |
| Aired | June 13, 2025 |
| Category | Subscription |
| Real companies on the episode | Brazilian Butt Lift (BBL), Zico Coconut Water, Torque Out, Tushy, Hostage Tape, Dude Wipes |
The problem it solves
Many people struggle to retain information from digital content and often feel overwhelmed by the sheer volume of material available online. This service offers a curated, focused approach to learning, helping individuals digest and internalize valuable knowledge.
How it makes money
Subscription-based model where customers pay a monthly fee for regular deliveries of curated content.
Skills you need
Skills in content curation, writing, design, and logistics management would be essential to create and distribute the binders effectively.
The market, and why this works now
The rise of subscription box services has created a viable market for curated physical products that cater to specific interests. A good first-revenue move is to partner with educational forums on Reddit, such as r/AskAcademia, to promote the binders as a resource for students and lifelong learners. A potential risk is the upfront capital needed for production and logistics, especially if subscriber growth is slower than anticipated, which could lead to cash flow challenges in the initial months.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Brazilian Butt Lift (BBL)
A cosmetic surgery procedure that transfers fat from the belly to the buttocks for enhancement.
- Zico Coconut Water
A brand of coconut water that was popular for its natural hydration benefits.
- Torque Out
A fitness class that teaches women how to twerk, capitalizing on the trend of twerking.
- Tushy
A company that provides bidet attachments for toilets.
- Hostage Tape
A product designed to help users breathe better during sleep by taping their mouths shut.
- Dude Wipes
A brand specializing in flushable wet wipes designed for men.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: We found the weirdest ways to make $1M, $1B, and $5B
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.