Business idea · E-commerce
Registered Grocer Strategy
Registered Grocer Strategy is a business model that allows companies to become registered grocers to comply with regulations and sell produce or food items at events, thus expanding sales opportunities. It was pitched on My First Million in the episode "The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business" (aired April 21, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business |
| Aired | April 21, 2025 |
| Category | E-commerce |
| Real companies on the episode | Exploding Kittens, Catchables, Hurry Up Chicken Butt, Poetry for Neanderthals |
The problem it solves
Many events have strict regulations on the sale of food items. This strategy allows businesses to navigate those regulations easily and legally, opening new revenue streams.
How it makes money
One-time registration fee to become a grocer, followed by sales of food items at events. Additionally, potential for online sales or partnerships with local farmers or producers.
Skills you need
Knowledge of local regulations, paperwork management, and networking with suppliers.
The market, and why this works now
The rise of local food movements and increased consumer interest in farm-to-table practices make it timely for businesses to register as grocers. Companies can start generating revenue by listing their food offerings on platforms like LocalHarvest, which connects consumers with local farms and producers. However, businesses must navigate complex regulatory environments and ensure compliance with health and safety standards, which can require significant time and resources to manage.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Exploding Kittens
A board game company known for creating the popular card game 'Exploding Kittens', which emphasizes fun and social interaction among players.
- Catchables
A board game designed to engage players through physical activity and fun challenges, appealing to families and friends.
- Hurry Up Chicken Butt
A family-friendly game designed to be engaging for both children and adults, focusing on fun and interactive gameplay.
- Poetry for Neanderthals
A party game that involves creative expression and communication, appealing to a wide range of players.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: The Board Game Billionaire: From a $10k Kickstarter to $100M/Year Business
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.