Business idea · Education
Tactile Learning Experience
Tactile Learning Experience: This business combines digital learning with tactile experiences by providing physical products that complement online education, such as printed summaries, notes, and interactive materials that enhance the learning process. It was pitched on My First Million in the episode "We found the weirdest ways to make $1M, $1B, and $5B" (aired June 13, 2025).
At a glance
| Podcast | My First Million |
|---|---|
| Hosted by | Sam Parr and Shaan Puri |
| Episode | We found the weirdest ways to make $1M, $1B, and $5B |
| Aired | June 13, 2025 |
| Category | Education |
| Real companies on the episode | Brazilian Butt Lift (BBL), Zico Coconut Water, Torque Out, Tushy, Hostage Tape, Dude Wipes |
The problem it solves
Learners often struggle to engage with digital content. By offering tangible materials, this business helps individuals better retain information and enjoy the learning process.
How it makes money
One-time purchases for learning kits, as well as subscription options for ongoing educational materials.
Skills you need
Skills in educational design, content creation, and supply chain management would be crucial for developing and distributing the learning products.
The market, and why this works now
The rise of hybrid learning models, accelerated by the pandemic, has increased demand for tangible educational materials that complement online courses. A practical first-revenue move is to partner with online learning communities on platforms like Reddit, where users frequently discuss study resources and educational tools. A key risk for this business is the potential high customer acquisition cost, especially if relying heavily on paid advertising to reach target audiences within these communities.
Our analysis, written after the episode. Not a quote from the show.
Real companies discussed on this episode
- Brazilian Butt Lift (BBL)
A cosmetic surgery procedure that transfers fat from the belly to the buttocks for enhancement.
- Zico Coconut Water
A brand of coconut water that was popular for its natural hydration benefits.
- Torque Out
A fitness class that teaches women how to twerk, capitalizing on the trend of twerking.
- Tushy
A company that provides bidet attachments for toilets.
- Hostage Tape
A product designed to help users breathe better during sleep by taping their mouths shut.
- Dude Wipes
A brand specializing in flushable wet wipes designed for men.
Where this idea came from
Podcast: My First Million, hosted by Sam Parr and Shaan Puri
Episode: We found the weirdest ways to make $1M, $1B, and $5B
Aired:
Summarized from the episode transcript. The show does not say which speaker raised each idea, so we credit the show, not a person.